MailChimp is a great tool for people who are just starting out with email marketing and they currently use Salesforce as their CRM. We have done several implementations of MailChimp and Salesforce and wanted to provide you with our best practice approach of how to set it up right the first time.
This is Part 4 of how to setup the MailChimp to Salesforce integration where we will show you how to solve the following business challenge we ran into with implementing MailChimp for Salesforce. Check out MailChimp to Salesforce Integration – Part 1 and MailChimp to Salesforce Integration – Part 2 for additional tips.
Our objective here is to automatically delete the Campaign Member from a Salesforce Campaign when a MailChimp Subscriber unsubscribes from an audience in MailChimp. If you completed the steps in MailChimp to Salesforce Integration – Part 2 you already have the process builder in place that we will build off of for this automation. If you have not, please review this how to and setup the process builder with the 1st set of criteria for MC Member Status = Unsubscribed.